Alexandra Negrescu

Alexandra Negrescu is a seasoned marketing professional with extensive experience in audience development and growth marketing within the fashion industry. Currently serving as Marketing Manager for Audience Development and BoF Careers at The Business of Fashion since November 2022, Alexandra previously held the role of Growth Marketing Manager at L'Estrange London, where responsibilities included defining acquisition and retention strategies for a sustainable luxury menswear brand. Additional roles include Brand Marketing Executive at L'Estrange London, Marketing Executive at Zeelo, and Fashion Features Assistant at British Vogue. Alexandra's educational background features a Master's in Marketing from The London School of Economics and a First Class Bachelor's Degree in Business and Management from the University of Exeter, alongside coursework in Fashion Business from Istituto Marangoni.