Shannon Reidy Nichols

Shannon Reidy Nichols is an accomplished sales leader with extensive experience in various industries, including transportation technology, restaurant technology, FinTech, e-commerce, and health systems. Currently serving as the Head of Sales for BusRight, Shannon specializes in sales and revenue operations for an innovative mass transit software platform. Shannon has held pivotal roles such as Vice President of Sales at both 7shifts and SumUp, where responsibilities included scaling sales channels and leading organizations through acquisitions. Notable previous positions include Sales Director at Wayfair and Regional Sales Director at Patch Media, with a track record of driving revenue growth, optimizing sales strategies, and mentoring sales teams. Shannon holds a degree in Business Administration with an emphasis in Marketing from Lake Forest College and has experience in higher education as the Head Women’s Basketball Coach at Loyola University Chicago.