Leticia Santoyo

Global Head Of B2b Marketing at Busuu

Leticia Santoyo has a diverse work experience spanning several industries. Leticia is currently employed at Busuu as the Global Head of B2B Marketing, where they are responsible for developing the B2B Marketing function and leading the marketing strategy. Prior to this, they served as the Global Marketing Director at ODILO, a SaaS B2B2C company, where they led the marketing and communications team. Leticia also held various marketing roles at Blackboard, including Head of Marketing for Europe, Latin America, and the Caribbean. Leticia has experience in loyalty marketing as a Loyalty Marketing Manager at EF Education First and in academic leadership as the Comercial and Academic Director at HARMON HALL. Leticia has also worked as a Postgraduate Professor at Wenzhou University, a Corporate Language Professor at Berlitz Corporation, and a Corporate Public Relations Executive at Burson-Marsteller.

Leticia Santoyo's education history includes various degrees and certifications. Leticia obtained a Bachelor's Degree in Business Administration and Management from Universidad Iberoamericana, Ciudad de México, graduating in 2009. In 2010 to 2011, they pursued an International Certificate in Strategic Coaching at Tecnológico de Monterrey.

In 2019, Leticia enrolled in Universitat de Barcelona and completed a Postgraduate Degree in Event and Festival Production and Management. Leticia continued their studies at the same university and obtained a Master's Degree in Direction of Cultural Institutions and Companies from 2019 to 2021.

Currently, Leticia is attending the University of Oxford, where they are pursuing a field of study focused on Branding and Marketing. The specific degree name is not provided.

Furthermore, Leticia has obtained additional certifications to enhance their skills. Leticia completed a certification in Unconscious Bias from LinkedIn in February 2021. In 2015, they acquired a certification in Gamification from the University of Pennsylvania. Additionally, they obtained a Certification in High Performance Sales Management from The Friedman Group in 2011.

Links

Previous companies

Berlitz Corporation logo
EF Education First logo

Timeline

  • Global Head Of B2b Marketing

    January, 2022 - present

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