JG

John Greathouse

Chairperson & Co-founder at BuyerCaddy

John Greathouse is a seasoned entrepreneur and educator with extensive experience in leadership roles across various companies. Currently serving as Chairperson and Co-founder of Cadense and BuyerCaddy, as well as Chairperson of CLIQ Products, LLC, John has demonstrated a strong commitment to innovation and entrepreneurship. With a long tenure as a Professor at the UCSB Technology Management Program, John has influenced many future leaders in the tech space. Previous roles include Advisory Partner at Entrada Ventures and board membership positions at HG Insights, Raken, ElephantDrive, and Zingle. John is also recognized for contributions as a Partner at Rincon Venture Partners. An MBA graduate specializing in Entrepreneurship from The Wharton School, John brings a wealth of knowledge and experience to the business and academic communities.

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Santa Barbara, United States

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BuyerCaddy

We’re committed to transforming the B2B buying experience - for everyone within an organization. BuyerCaddy connects users directly to their product needs, without hassle, and at the right time. Our tools guide buyers to best-fit vendors by leveraging peer-developed stack roadmaps, benchmarking and insights.