Buyerlink
Debra Fraenza is a seasoned sales and training professional with extensive experience in business-to-business sales and marketing, particularly within the Real Estate and Home Improvement markets. Currently serving as a Senior National Sales Executive at Reply.com since June 2008, Debra has consistently been a top performer across divisions. Previously, Debra held the position of Associate Director at The Alliance for Employee Growth & Development, where responsibilities included training and development for telecom industry employees and boosting enrollment across five states. Earlier roles included Manager of Permanent Placement at Stafford Office Services, where marketing materials were developed, and Account Executive at All-star Personnel, focused on recruiting and placing qualified candidates.
Buyerlink
Buyerlink is a leading online auction marketplace for performance-based marketing. Conducting millions of auctions monthly, Buyerlink’s patented technology allows businesses to access hyper-targeted consumer demand at any scale. Offering Enhanced Clicks™, qualified leads, inbound calls, transfers, call-verified leads, and pre-set appointments, Buyerlink enables businesses to meet customers where they are. The Buyerlink platform is category-agnostic, and currently serves the automotive, home services, home warranty, insurance, legal, real estate, and solar sectors. Buyerlink is fully owned by One Planet Group, a hybrid tech firm that runs a suite of online technology and media businesses. Spanning a variety of industries including ad tech, publishing, and media, One Planet’s mission is to support strong business ideas while building an ethos that helps improve society and gives back to communities. In 2021, Buyerlink acquired FiveStrata, a cost-per-lead solution for the solar and home warranty industries, and RingPartner, a leader in the pay-per-call space. SkyRocket Media, a performance-based marketing company with established partnerships in the rent-to-own, foreclosure, and mortgage sectors, was acquired in 2022. With staff in Argentina, Armenia, Canada, Germany, Ukraine, and the United States, Buyerlink’s global headquarters is located in Walnut Creek, California.