Buyerlink
Michael Dahlroth has over 10 years of work experience in various digital marketing roles. Michael is currently the Director of Digital Marketing at Buyerlink, a position they have held since April 2022. Prior to that, they worked as an SEM Manager at One Planet Ops from September 2018 to June 2022. Before joining One Planet Ops, Michael held multiple roles at Boston Web Marketing, including PPC Manager, Technical Training Manager, and SEO Specialist from 2014 to 2018. Michael also has experience as a Linkbuilder at DDR Publishing in 2013 and as a Campaign Staff at Bill Shein For Congress in 2012.
Michael Dahlroth attended the Massachusetts College of Liberal Arts from 2009 to 2014, where they obtained a Bachelor of Arts degree in Communications with a focus on Broadcast Media. In addition, they obtained certifications from Google, including the Adwords Shopping Certification in June 2015 and the AdWords Certification in June 2014.
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Buyerlink
Buyerlink is a leading online auction marketplace for performance-based marketing. Conducting millions of auctions monthly, Buyerlink’s patented technology allows businesses to access hyper-targeted consumer demand at any scale. Offering Enhanced Clicks™, qualified leads, inbound calls, transfers, call-verified leads, and pre-set appointments, Buyerlink enables businesses to meet customers where they are. The Buyerlink platform is category-agnostic, and currently serves the automotive, home services, home warranty, insurance, legal, real estate, and solar sectors. Buyerlink is fully owned by One Planet Group, a hybrid tech firm that runs a suite of online technology and media businesses. Spanning a variety of industries including ad tech, publishing, and media, One Planet’s mission is to support strong business ideas while building an ethos that helps improve society and gives back to communities. In 2021, Buyerlink acquired FiveStrata, a cost-per-lead solution for the solar and home warranty industries, and RingPartner, a leader in the pay-per-call space. SkyRocket Media, a performance-based marketing company with established partnerships in the rent-to-own, foreclosure, and mortgage sectors, was acquired in 2022. With staff in Argentina, Armenia, Canada, Germany, Ukraine, and the United States, Buyerlink’s global headquarters is located in Walnut Creek, California.