Buyerlink
Rudd Lippincott has extensive experience in marketplace operations, primarily with Buyerlink, where roles have included SVP of Marketplace Operations, SVP of Home Services, and VP of Home Services & Affiliates, managing P&L for the Home Improvement vertical. Lippincott's experience also encompasses directing retail operations across multiple verticals, specifically in automotive, home improvement, and real estate. Earlier roles included managing retail automotive sales and operations, achieving recognition as the top producer in 2005 while serving as a Regional Sales Executive. Prior to Buyerlink, Lippincott worked as a Mortgage Consultant at Diablo Funding Group, where loan origination and process management were key responsibilities.
Buyerlink
Buyerlink is a leading online auction marketplace for performance-based marketing. Conducting millions of auctions monthly, Buyerlink’s patented technology allows businesses to access hyper-targeted consumer demand at any scale. Offering Enhanced Clicks™, qualified leads, inbound calls, transfers, call-verified leads, and pre-set appointments, Buyerlink enables businesses to meet customers where they are. The Buyerlink platform is category-agnostic, and currently serves the automotive, home services, home warranty, insurance, legal, real estate, and solar sectors. Buyerlink is fully owned by One Planet Group, a hybrid tech firm that runs a suite of online technology and media businesses. Spanning a variety of industries including ad tech, publishing, and media, One Planet’s mission is to support strong business ideas while building an ethos that helps improve society and gives back to communities. In 2021, Buyerlink acquired FiveStrata, a cost-per-lead solution for the solar and home warranty industries, and RingPartner, a leader in the pay-per-call space. SkyRocket Media, a performance-based marketing company with established partnerships in the rent-to-own, foreclosure, and mortgage sectors, was acquired in 2022. With staff in Argentina, Armenia, Canada, Germany, Ukraine, and the United States, Buyerlink’s global headquarters is located in Walnut Creek, California.