Buyerlink
Sarah Youssefi is an accomplished SEM professional with extensive experience in search engine marketing and digital media management. Currently, Sarah serves as the SEM Manager at BuyerLink and is the creator and owner of Pink Jasmine Tea. Previous roles include Search Engine Marketing Manager at FreshBooks, SEM Manager at Saatchi & Saatchi Canada, and PPC Specialist at Pedestal, where Sarah excelled in managing client portfolios and optimizing paid media campaigns. Earlier career highlights include significant contributions as an Associate Account Manager at Catalyst, handling major accounts such as Ford and Lincoln, and as an Account Coordinator at Catalyst Canada | Mindshare. Sarah holds a degree from Seneca Polytechnic and possesses a strong background in campaign execution, performance analysis, and client relationship building.
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Buyerlink
Buyerlink is a leading online auction marketplace for performance-based marketing. Conducting millions of auctions monthly, Buyerlink’s patented technology allows businesses to access hyper-targeted consumer demand at any scale. Offering Enhanced Clicks™, qualified leads, inbound calls, transfers, call-verified leads, and pre-set appointments, Buyerlink enables businesses to meet customers where they are. The Buyerlink platform is category-agnostic, and currently serves the automotive, home services, home warranty, insurance, legal, real estate, and solar sectors. Buyerlink is fully owned by One Planet Group, a hybrid tech firm that runs a suite of online technology and media businesses. Spanning a variety of industries including ad tech, publishing, and media, One Planet’s mission is to support strong business ideas while building an ethos that helps improve society and gives back to communities. In 2021, Buyerlink acquired FiveStrata, a cost-per-lead solution for the solar and home warranty industries, and RingPartner, a leader in the pay-per-call space. SkyRocket Media, a performance-based marketing company with established partnerships in the rent-to-own, foreclosure, and mortgage sectors, was acquired in 2022. With staff in Argentina, Armenia, Canada, Germany, Ukraine, and the United States, Buyerlink’s global headquarters is located in Walnut Creek, California.