Buyerlink
Vikki Q. is a seasoned performance marketing analyst with experience at Buyerlink since March 2021, where Vikki holds the title of Senior Performance Marketing Analyst and previously served as a Performance Marketing Data Analyst. Prior experience includes roles as Digital Marketing Manager at Toronto Digital Marketing Inc. and Digital Marketing Consultant at The Tea Haus. Vikki's background also features a stint as a Business Project Analyst at Guotai Junan Securities Co., Ltd. and a Marketing Analyst Intern at COFCO Corporation. Vikki holds a Master's degree in Marketing from the Schulich School of Business at York University and is currently pursuing a Master’s degree in Data Science at The University of Texas at Austin. Additional educational qualifications include a Bachelor of Arts (Honours) in Applied Economics from Queen's University and various summer school courses in Economics from prestigious institutions, alongside a specialization in Business Analytics from Wharton Online.
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Buyerlink
Buyerlink is a leading online auction marketplace for performance-based marketing. Conducting millions of auctions monthly, Buyerlink’s patented technology allows businesses to access hyper-targeted consumer demand at any scale. Offering Enhanced Clicks™, qualified leads, inbound calls, transfers, call-verified leads, and pre-set appointments, Buyerlink enables businesses to meet customers where they are. The Buyerlink platform is category-agnostic, and currently serves the automotive, home services, home warranty, insurance, legal, real estate, and solar sectors. Buyerlink is fully owned by One Planet Group, a hybrid tech firm that runs a suite of online technology and media businesses. Spanning a variety of industries including ad tech, publishing, and media, One Planet’s mission is to support strong business ideas while building an ethos that helps improve society and gives back to communities. In 2021, Buyerlink acquired FiveStrata, a cost-per-lead solution for the solar and home warranty industries, and RingPartner, a leader in the pay-per-call space. SkyRocket Media, a performance-based marketing company with established partnerships in the rent-to-own, foreclosure, and mortgage sectors, was acquired in 2022. With staff in Argentina, Armenia, Canada, Germany, Ukraine, and the United States, Buyerlink’s global headquarters is located in Walnut Creek, California.