Donna Sturgess

Donna Sturgess is the Founding Partner and President of BUYOLOGY INC. She is a senior marketer and innovator who focuses on thought leadership to provide vibrant and viable solutions to business and product challenges. At Buyology Donna provides strategic consultation to a variety of Fortune 100 companies across industries, including financial services, consumer package goods, media and entertainment, and technology. She operates at a C-level, having held positions as Vice President of Marketing & Strategy and Global Head of Innovation for GlaxoSmithKline. She has a proven track record in growing and managing brand portfolios and bringing remarkable innovation to the marketplace.

Donna is a strategist and marketer with over 25 years of both US and global experience at GlaxoSmithKline. She has hands-on experience in using marketing neuroscience to advance brands and understands how the science, in the context of attention, engagement and persuasion can leverage both conscious and non-conscious elements in packaging and advertising.

Donna is a frequent public speaker on the power of building emotional marketing strategies for brands; she fosters a sense of excitement about marketing and believes there is an urgency to respond to the changing consumer landscape. She has been recognized as one of the Top 15 Women in Business by Ernst & Young and Pink Magazine and is the recipient of The Quantum Leap Award by the Advertising Women of New York (AWNY). Donna is a popular author and her work has been published in the Harvard Business Review and Advertising Age. She is also co- author of The Big Moo, by the Group of 33, edited by Seth Godin. Donna's highly anticipated new book, Eye Balls Out: How to Step Into Another World, Discover New Ideas and Make Your Business Thrive was published in October 2010 (Greenleaf).