Andrea Lombardi

Andrea Lombardi is an experienced qualitative marketing researcher and founder of Sicché since February 2020. With a career spanning over two decades, Andrea has been involved in various aspects of motivational research, including project writing, moderation, and final reporting. Andrea operates primarily as a freelance researcher through andrealombardi.com and has worked with major companies such as Google, Kantar Millward Brown, GfK, Doxa, and Ipsos. Specializing in media, usability tests, and ethnography, Andrea has conducted research projects in Italy, Germany, and the USA, utilizing both traditional and online methodologies since 2008. Andrea holds a degree in Psychology of Work and Organizations from Alma Mater Studiorum – Università di Bologna and has completed further education at Università degli Studi di Firenze.