María Inés Rocca is a seasoned professional in internal communication, currently serving as Socia Directora at BW Comunicación Interna SRL since September 2010, an agency specializing in internal communication services in Uruguay. Additionally, María holds the position of President at the Asociación Uruguaya de Comunicación Interna since September 2014, advocating for the significance of internal communication in modern organizational strategies. With an academic background that includes a Master's degree in Organizational Studies and Corporate Communication from Universidad Católica del Uruguay, María has also contributed to higher education as a lecturer in the "Maestría en Dirección de Comunicación" at Universidad de Montevideo and previously taught "Comunicación Externa" at Universidad Católica del Uruguay. Prior experiences include roles in marketing and communication management, as well as consultancy in organizational communication for governmental initiatives.