Nídia Côuto

Marketing Analytics Manager at bxblue

Nídia Côuto has a diverse work experience in various roles and companies. Nídia started their career as a Wireless Telecommunication Specialist at Wroclaw Research Centre EIT+ in 2010. Nídia then worked as a Researcher for Nokia Institute of Technology, where they were involved in trials and pre-launching activities for 3G and LTE networks. Nídia also worked as a Senior Network Engineer Specialist at Nokia, providing on-site support for Sky Brazil's TD-LTE network launching.

In 2012, they joined SKY Brasil as a Network Operations Center Manager, where they managed the operations of the company's network. Later, Nídia worked as a Telecommunications Consultant at Ektrum, where they were responsible for defining requirements for a private mission-critical 5G network for a Brazilian mining company.

Nídia'smost recent role is at BX Blue, where they started as a CRM Manager, establishing customer communication routines and consolidating CRM as a revenue channel for the company. Currently, Nídia is working as a Marketing Analytics Manager at BX Blue, where they analyze the company's data, generates insights, and provides input for establishing revenue goals and budgets.

Nídia Côuto's education history includes a postgraduate degree in Strategic Business Management from Universidade Presbiteriana Mackenzie, which they obtained from 2017 to 2018. Prior to that, from 2004 to 2008, they attended Universidade de Brasília and studied Communication Networks Engineering, although it is unclear whether they obtained a degree in this field. During the same period at Universidade de Brasília, they did receive a Communication Networks Engineer's degree in Telecommunications Engineering. Additionally, Nídia Côuto has obtained two certifications: Advanced Growth Strategy from Reforge in November 2021 and Growth Series from Reforge in May 2021.

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