Denise Weiying Zhu

Denise Weiying Zhu is a skilled product manager currently overseeing end-to-end new product development and business strategy at BYHEALTH, focusing on vitamin and dietary supplements, cross-border e-commerce, and market insights. Previous experience includes serving as a senior brand manager at 美尚(广州)化妆品股份有限公司, where Denise managed multiple product lines and developed branding strategies. At L'Oréal, Denise held various positions, including e-marketing manager for the Active Cosmetics Division, where responsibilities involved digital marketing and e-commerce initiatives for major brands. Denise began their professional journey as an assistant brand manager at 立白集团, followed by roles in digital marketing and strategic consulting in the United States. Denise holds a Master of Science in Digital Marketing from New York University and dual bachelor's degrees in Management and Economics from Zhejiang University.