Bydee
Katie Beresford is an experienced professional in customer experience and the beauty industry, currently serving as a Customer Experience Manager at Bydee since January 2024. As a Freelance Makeup Artist and Business Owner at KaatieJanee since 2020, Katie has honed skills in both artistry and entrepreneurship. Previous roles include Customer Experience Manager and Onboarding Coordinator at Gingham and Heels, alongside various positions at Showpo, including Customer Service Specialist and Customer Communications & Operations Coordinator. Katie's foundational experience as a Zone Manager, Assistant Manager, and Color Specialist at MECCA Brands contributed to a diverse skill set. Additional internships at LUXit and Bauer Media Australia in journalism further enriched Katie's professional background, supported by a Bachelor of Communication in Journalism/Public Relations from Western Sydney University.
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Bydee
Bydee was born of a love of detail and design at our Founder’s family kitchen bench in her teens. Ever the creative, learning to sew came naturally. “It was my Mum who made sure my sister and I knew how to make our clothes and costumes,” Dessy says. Market-grown and now the head of a close-knit team, Dee's favourite part of the creative process remains all about the detail. Drawing inspiration from her travels, each new collection is designed to transport our Bydee Babes to their dream destination. Dee, known to most as Dessy Hairis, Creative Director and Founder of Bydee, formed the brand in its initial iteration in 2013. Stimulated by a swimwear obsession and her Mediterranean roots, Bydee has evolved from a market stall to an internationally recognised brand. Making the transition to the Sydney market scene once Bydee was born gave Dessy a keen eye for trends and a strong customer base. “In the early days, I would stitch my customers into their pieces while they were standing in front of me. It gave me such great insight into what our customers wanted, from styles through to design details.” Nowadays, Bydee and Dessy have moved on from sleepless nights sewing at a kitchen table to a close-knit team of passionate creatives sharing the same vision and evolving with the brand. Dessy is now lucky enough to travel around the world gathering inspiration and shooting new collections – in essence, living her dream of being the Creative Director for Bydee!