Laura B.

Laura B. currently serves as Senior Vice President of Digital at ByHeart, an infant nutrition company, since August 2024. Prior to this role, Laura held several positions at Ritual from February 2019 to August 2024, including SVP of Direct-to-Consumer and Vice President of Customer. Laura's experience also includes serving as Head of Digital Customer Experience at North from September 2017 to February 2019, where responsibilities involved leading product and digital marketing teams for the launch of innovative augmented reality smart glasses. At Bridgit, from September 2013 to August 2017, Laura directed marketing and communications, focusing on digital strategies for the construction software sector. Earlier roles include working as an Account Manager and Account Coordinator at Diamond Integrated Marketing, where Laura managed various digital projects for TD Bank, and as Marketing Coordinator for CCI Entertainment. Laura holds a BA in New Media from Ryerson University, with minors in Marketing and English.