Kelli Nichole Vanover

Kelli Nichole Vanover is a seasoned professional in product strategy and research, currently serving as the Product Strategy + Research Lead on a contract basis at Beyond since June 2025. With a robust background in product management, Kelli has previously held roles including Senior Product Strategist at WillowTree, where significant revenue opportunities were identified, and Lead Researcher and Product Strategist at Beyond, focusing on enhancing internal marketing tools for Google. Other notable positions include Head of Product and Design at Theory and Principle, Senior Product Manager at Capital One Software, and founding member of Digital Products at Accenture Song. Kelli has a diverse educational background with a Master of Science in Human Factors in Information Design from Bentley University, a Master of Arts from The New School, and a Bachelor of Arts in Political Science from The Ohio State University.