Jasmine Lok

Jasmine Lok is a Marketing Executive at BYREDO since September 2023, bringing extensive experience in marketing and communications gained through various roles. Previously, Jasmine worked as a Marketing and Communications Assistant at KENZO Mode, where responsibilities included PR management and digital marketing strategy development for the APAC region. Prior experience also encompasses a Communications Intern position at Hermès, focusing on digital media strategies and event logistics, and a Trade Marketing Intern role at L'Oréal, emphasizing sales analysis and promotional support. Additional experience includes internships in talent attraction at EY, human resources at AIA Hong Kong and Macau, and marketing assistance at Magnetar Asia. Jasmine holds a Bachelor of Business Administration in Marketing and Management from The Hong Kong University of Science and Technology and completed the International Baccalaureate Diploma at Lutheran Academy.