Bety Rosalina

Bety Rosalina is a seasoned product management professional currently serving as the Senior Lead Product Manager for ByteDance's Tokopedia Ads Team since January 2024, where Bety leads the Search Ads strategy and traffic management for the Tokopedia × TikTok integration. Prior experience includes a successful tenure at Tokopedia from November 2017 to December 2023, where Bety held multiple roles including Senior Lead Product Manager and Lead Product Manager, leading initiatives that significantly improved engagement, DAU, and overall business metrics. Earlier roles at Path, Liquid Digital, KOMPAS GRAMEDIA, and PT SITTI Teknologi Indonesia provided a strong foundation in product development, digital strategy, and business development. Bety holds a Bachelor's degree in Business Administration and Management and a diploma in Chinese Language and Literature from the University of Indonesia.