Melia Retno Astrini

Melia Retno Astrini is an experienced professional in user research and business intelligence, currently working at ByteDance as a SEA User Researcher specializing in ecommerce from July 2024. Previously, Melia held various roles at Tokopedia, including Business & Product Intelligence Lead and Competitor Intelligence Lead from January 2021 to July 2024. Academic experience includes serving as a lecturer at the University of Indonesia, teaching the "Introduction to Information Technology" course and coordinating mentoring programs within the Graduate School of Management. Melia also worked as a researcher for Business Research and Indonesia Economic Forecasting, managing multiple projects for notable clients. Additional research experience includes a visiting researcher position at Sungkyunkwan University and internships at CekAja.com and PT The Nielsen Company. Melia holds a Master of Science in Marketing Analytics from Tilburg University and a Bachelor of Economics in Marketing Management from the University of Indonesia.