Eric Bearden

Eric Bearden currently serves as the Director of Digital Initiatives for BYU Athletics, overseeing digital strategy for byucougars.com since October 2023. Prior to this role, Bearden was a Marketing Automation Specialist for the Utah Jazz, where responsibilities included managing email and SMS marketing strategies. Earlier experience includes a Sales Development Representative position at Qualtrics, generating significant revenue, and internships at KPMG Spark, Sacramento Kings, Real Salt Lake, Charlotte Hornets, and BYU Independent Study, where Bearden contributed to marketing initiatives, event management, and outreach efforts. Bearden holds a Bachelor's Degree in Communication and Media Studies from Brigham Young University.