Crista Tekstra

Vice President Brand & Creative at C.R. Laurence Co., Inc.

Crista Tekstra has a diverse and extensive work experience in brand management and marketing roles. Crista started their career in 2006 as a Brand Manager for Oceanside Glasstile, where they led the Marketing and Merchandising Department in various branding and marketing initiatives. Crista also directed projects, managed budgets, and developed media campaigns for multiple brands and private labels. In 2012, they worked as a Branding and Communications Consultant at Intersection-Inc, a design strategy firm, where they utilized their innovative methodology to address complex design issues. From 2013 to 2017, they served as the Director of Brand Strategy at Tangotile.com, an artisan tile e-commerce site. In 2017, they joined Emser Tile as a Senior Brand Manager, overseeing the company's comprehensive selection of tile and natural stone products. Currently, they hold the position of Vice President of Brand & Creative at C.R. Laurence Co., Inc., a leading manufacturer and supplier of architectural glazing systems.

Crista Tekstra has attended the University of San Diego, but no specific information regarding the start year, end year, degree name, or field of study is available.

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Timeline

  • Vice President Brand & Creative

    March, 2019 - present