Dara Nicholls

Ms. Nicholls is Vice President of Federal Solutions for C2 Technologies, Inc., where she oversees the customer relations and business development functions of C2. Ms. Nicholls has over 27 years of experience in the development and delivery of training products and services (including front-end analysis, multimedia, web-based e-learning, mobile applications, and traditional classroom training), as well as customized human capital management solutions (including competency model development, assessment development, and evaluation studies) for both Federal and commercial customers. Ms. Nicholls has served as the Program Manager for the Office of Personnel Management, Training Management Assistance, and GSA contracts for the last 15 years.

Ms. Nicholls is an active member of ATD and has worked on numerous award-winning projects. Her expertise lies in such areas as developing business development strategies and winning and retaining multi-million-dollar contracts with federal government entities, including GSA, Department of Homeland Security, FAA, Veteran’s Administration, and the Department of Defense. Her experience in all facets of business development, including opportunity identification, strategy, capture, proposal development, teaming, and pricing strategy, gives her a keen insight into what clients need.

Ms. Nicholls holds Bachelor’s degree in English from Dickinson College, Carlisle, PA.