C2RO
Erika M. V. is an accomplished Senior Marketing Director at C2RO since February 2021, where responsibilities include leading global marketing efforts, enhancing brand positioning, and executing demand generation strategies. Erika has a proven track record of scaling multi-channel lead generation and developing high-performing content strategies while collaborating with industry giants such as Intel and Lenovo. Prior roles include Marketing Director and Manager of Marketing Communications at ChillSkyn Inc. and Stratuscent Inc., respectively, focusing on branding and strategic marketing initiatives. With earlier experience at companies like Faurecia IRYStec Inc. and Matrox, Erika has consistently driven growth through innovative marketing campaigns and content creation. Holding an MSc equivalence in Marketing from Högkoleverket Sweden, alongside a Bachelor's in Commerce from Tecnológico de Monterrey and specializations in European Union and International Marketing, Erika possesses a robust educational background to complement extensive professional expertise.
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C2RO
C2RO™ is the leading global provider of Privacy-Aware AI-powered video analytics for physical spaces using proprietary edge-cloud AI and computer vision technologies. The C2RO™ biometric-free solutions are built for scale and reuse existing surveillance cameras while being fully compliant with the most restrictive data privacy regulations in theworld including the EU’s GDPR.ENTERA™, C2RO’s flagship product, is the most advanced GDPR-Compliant Video Analytics Platform in the world. It provides comprehensive, accurate, and 100% faceless shopper journey insights, detailed socio-demographic breakdowns, and full conversion funnel analysis, enabling data-driven decision-making to improve quality of service, customer experience, and safety by detecting inefficiencies and bottlenecks that impact the ROI. ENTERA™ enables unprecedented savings on Edge Computing for large deployments across thousands of sites.C2RO™ was founded in 2016 and headquartered in Montreal, Canada, a global hub for Artificial Intelligence. C2RO™ was named the 2020s most trusted retail technology provider in the world by CIO Techie magazine. It was also listed two years consecutively in 2020 and 2021 as the Most Innovative Privacy-Aware AI-Based Video Analytics Solution by Corporate Vision.In 2021, C2RO™ was named the official AI Video Analytics Technology provider of Telefonica Tech, providing innovative Video Analytics capability to their IoT and Big Data portfolio and always prioritizing consumer data protection.