Shoko Masuda

Shoko Masuda has a diverse work experience spanning several prestigious companies. Shoko started their career at American Express in 1990, where they held the position of VP for Global Market Place Insights. During their time there, they led global insights for brand management, advertising development, and Merchant and Corporate services, working in Tokyo, Hong Kong, and London. After leaving American Express in 2009, Shoko joined Aetna as the Head of Market & Customer Insights, where they played a pivotal role in transforming the company into a customer-centric leader. Shoko built the insight function and implemented various research and segmentation initiatives. In 2014, Shoko joined HKSM Consulting, LLC as a Principal, providing their expertise in strategic consulting. In 2017, they joined RTC Leadership & Coaching as a Leadership Coach and Facilitator, a role they held until 2023. In 2021, Shoko joined HumanQ as a Leadership Coach, where they focus on solving critical crises faced by organizations related to future work skills gaps, digital workplace impact, and leadership development. Currently, Shoko is the EVP of Healthcare at C3Research, a role they have been serving in since 2023.

Shoko Masuda has an MBA degree from NYU Stern School of Business. Prior to that, they earned a BA degree in English from Shizuoka University. Shoko also holds another BA degree from the University of Nebraska at Omaha. In addition to their formal education, Shoko has obtained several certifications including GTCI Practitioner Team Coaching from the Global Team Coaching Institute (GTCI), Korn Ferry 360 from Korn Ferry, and Team Coaching Foundations Certified Coach from GTCI. Shoko has also completed certifications such as Korn Ferry Leadership Architect from Korn Ferry, Certificate in Diversity and Inclusion from Cornell University, Hogan Assessment Certification from Hogan Assessment Systems, and Communicating for Impact from IDEO U. Furthermore, Shoko has completed courses including The Science of Well-Being by Yale University on Coursera, Storytelling for Influence from IDEO U, ACE Certified Coach from World Business & Executive Coach Summit (WBECS), DIGITAL STRATEGIES FOR BUSINESS: LEADING THE NEXT-GENERATION ENTERPRISE from Emeritus - Columbia Business School Executive Education, Points of You Level 1 Explorer Training from Points of You®, and Section4 Product Strategist from Section4. Shoko has also acquired skills through courses such as Impactful Presentation from IDEO U, Prof G Certified Brand Strategist from Section4, Prof G Certified Strategist from Section4, Judgement Index Assessment from Judgment Index, Thomas International Personal Profile Analysis (PPA) Practitioner from Thomas International, and Facilitating Creative Problem Solving from Creative Problem Solving Institute (CPSI Conference). Shoko's most recent certification is the EMCC ITCA Practitioner from EMCC Global, which they obtained in March 2023.