João Paulo Ayres

João Paulo Ayres serves as the Chief Growth Officer and Digital Marketing head at C6 Bank since August 2018, where efforts focus on building a bank from the ground up. In addition to this role, João Paulo has been a professor at Converge You and Impacta, teaching various courses related to digital marketing and e-commerce strategy. As a co-founder of PósClique and a partner at iLove E-commerce, João Paulo has extensive experience in managing digital marketing initiatives and e-commerce solutions, with notable projects involving major brands. Previous roles include council member and investor at Wake Up Demand Side Platform and metrics and performance media lead at Jotacom Comunicação. João Paulo holds advanced degrees from ESPM and FAAP, alongside a bachelor's degree in Administration from PUC Campinas.