Sylvie Lefaivre

Sylvie Lefaivre is an experienced marketing professional with a career spanning several decades. Since May 1997, Sylvie has held various leadership positions at CAA-Québec, including Vice-présidente of commercialisation et affaires numériques and Vice-présidente adj. marketing. Prior to this, Sylvie served as Directrice marketing at La Galerie du Meuble from 1993 to 1997 and worked as Chargée de projets at Pub Création Consultants for a year. Sylvie began the career at Louis Garneau Sports as Représentante for professional and amateur teams from 1991 to 1992. Sylvie's educational background includes studies at Université Laval and Cégep Sainte-Foy, where a DEC in Sciences was earned.