Fletcher Keeley

Vice President of Ecommerce at Cabana Life

Fletcher Keeley's work experience begins in 2011 as a Production Assistant at CGR. In 2012, they worked at Camp High Rocks as both a Cabin Counselor and Trip Staff, where they taught interpersonal skills, conflict resolution skills, and outdoor skills to 7-12-year-old boys and guided whitewater kayaking trips for 7-17 year olds. In 2015, they worked as an Intern at Magneti Marketing, where they focused on website design, layout, copy, and market research for various clients. Fletcher also worked as a Marketing Intern at the American Alpine Club, where they played a significant role in the successful No Excuses Campaign. In 2016, they became a Search Engine Marketing Manager at webShine, where they managed search engine marketing campaigns and worked directly with clients. In 2017, they joined FASTG8, Inc., as a Delivery & Insights Manager, where they delivered omni-channel digital marketing campaigns and implemented data collection infrastructures. In 2018, they became an Ecommerce Consultant at FMK Digital Consulting and a Guest Lecturer at Colorado College. Finally, in 2019, they started working at Cabana Life, first as an Ecommerce Manager, then as a Digital Director, and currently holds the position of Vice President of Ecommerce. At Cabana Life, they have been responsible for annual ecommerce revenue and profitability, developing data-driven marketing calendars, optimizing site side KPIs, and optimizing acquisition processes.

Fletcher Keeley began their education at Greensboro Day School in 2008 and completed it in 2012. During this time, they did not pursue any specific degree or field of study. In 2012, they enrolled at Colorado College and graduated in 2016 with an undergraduate degree in Economics and History. Additionally, in 2013 they obtained a Wilderness First Responder (WFR) certification from the NOLS Wilderness Medicine Institute (WMI) and in the same year received an Avalanche 1 certification from AAIRE. In 2014, they obtained certifications as an Emergency Medical Technician (EMT) from the Colorado Springs Fire Department and as a Swiftwater Rescuer (institution not specified). Lastly, it is mentioned that Fletcher obtained a Google AdWords certification in Mobile Advertising, although the details regarding the institution and the specific month and year of obtaining this certification are not provided.

Links

Previous companies

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Timeline

  • Vice President of Ecommerce

    February, 2023 - present

  • Digital Director

    January, 2021

  • Ecommerce Manager

    December, 2019