David McNaughton is a board member at Cable and Telecommunications Association for Marketing. Prior to this, they were the SVP marketing/CMO at nTELOS from January 2008 to December 2010. There, they were responsible for aspects of marketing including branding, pricing, promotions, handset strategy, product development, distribution strategy, customer retention, ARPU management, and corporate strategy. David launched FRAWG as prepaid "fighter brand", which emulated the high-growth, low-cost strategy of national low cost providers. David also launched the rebranding of the core nTelos Wireless brand, pivoting the brand from being simply a low-priced brand to one that provides differentiated quality in terms of network and service.."Discover the Power of n". In addition, they managed a portfolio of 79 company stores to balance growth and cost. David redesigned the credit strategy to allow nTelos to capture more postpaid customers while managing risk of customers with poor credit. nTelos has since been acquired by Shentel.
Before their time at nTELOS, David McNaughton was the SVP/GM consumer market at Cincinnati Bell from January 2007 to December 2008. There, they were responsible for all aspects of the consumer wireline business including product development, pricing, promotion, advertising, sales channel management and customer care. David also led the team that developed and launched Cincinnati Bell's Fioptics product suite.
Prior to their time at Cincinnati Bell
David McNaughton has a MBA from The University of Texas at Austin, a BBA from Southern Methodist University, and a BA from Southern Methodist University. David also has a degree in Economics from the University of Oxford.