Britta Reinhardt

Britta Reinhardt joins C&W Communications in the capacity of Chief Commercial Officer,Consumer (B2C). Britta brings significant commercial experience to Cable & Wireless having held executive positions at Swisscom and Salt (formerly Orange). Britta will be responsible for the overall commercial direction of the residential customer business at C&W. She has spent 16 of her 18 years in telecommunications in leadership positions and has served as a member of the executive board of Salt Mobile SA (formerly Orange Switzerland). Her breadth of experience extends to cost optimization, innovation management, digital transformation, retail and finance, among other C-level responsibilities.

Britta holds a Master of Science Degree from the University of Zürich and is trilingual with a working knowledge of at least two other languages.