Ricardo Villas-Boas

Ricardo Villas-Boas has a diverse and extensive work experience in marketing and brand management. Ricardo most recently worked as the CMO - VP Brand, Media & Communications at Cable & Wireless Communications, where they led the brand strategies for several leading Telco brands across multiple markets. Prior to that, they were the Chief Marketing Officer at Bolt Mobility, a micro mobility start-up focused on sustainable transportation solutions. Ricardo has also held the position of Chief Marketing Officer at amg™ (Audiology Management Group, Inc.). In addition, Ricardo has a strong background in marketing and innovation, having served as the Head of Marketing & Innovation for LATAM at Whirlpool Corporation. Ricardo began their career at Procter & Gamble, where they held various marketing roles, including Marketing Director and Brand Manager for different regions and product categories. Throughout their career, Ricardo has demonstrated their expertise in brand building, media planning, digital marketing, and managing teams.

Ricardo Villas-Boas's education history includes a Master of Business Administration (M.B.A.) in Finance, General, which they obtained from Universidade Católica Portuguesa between 1990 and 1995. In 2015, they attended the Stanford University Graduate School of Business for a program titled "Interpersonal Dynamics for High-Performance Executives." In 2016, Ricardo joined the Northwestern University - Kellogg School of Management for the "Global Directors Development Program for Whirlpool," focusing on Organizational Leadership.