Grupo Cacaolat
Iria Ortiz Leis is a seasoned professional in trade marketing with extensive experience in strategic implementation across various sectors, including Horeca and consumer goods. Currently serving as Responsable Trade Marketing Out of Home at Grupo Cacaolat, Iria previously held the position of Trade Marketing Manager at J&C Prime Brands, where responsibilities included developing comprehensive marketing plans and promotional activities to enhance consumer engagement and drive sales growth. Earlier roles included managing point-of-sale strategies at DABA, leading a digital measurement project at Unilever, and contributing to financial and operational tasks at various firms. Iria holds a Master’s degree in Marketing Management from Universitat Pompeu Fabra and has completed additional studies in Emotional Intelligence and Team Leadership.
Grupo Cacaolat
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En Grupo Cacaolat somos desde 1925 un referente en la industria láctea por la calidad, autenticidad, sabor y proximidad de los productos de nuestras marcas, Cacaolat y Letona. Cacaolat, el primer batido de cacao del mundo fabricado industrialmente. Un sabor inigualable desde 1933 elaborado con leche Letona de granjas de proximidad y cacao sostenible. Y Letona, desde 1925, la leche de referencia en Cataluña en bares y restaurantes, y la marca líder en leche fresca en el canal alimentación. El sabor a leche auténtico y la apuesta por las granjas de proximidad locales son nuestra seña de identidad.