Grupo Cacaolat
Iria Ortiz Leis is a seasoned professional in trade marketing with extensive experience in strategic implementation across various sectors, including Horeca and consumer goods. Currently serving as Responsable Trade Marketing Out of Home at Grupo Cacaolat, Iria previously held the position of Trade Marketing Manager at J&C Prime Brands, where responsibilities included developing comprehensive marketing plans and promotional activities to enhance consumer engagement and drive sales growth. Earlier roles included managing point-of-sale strategies at DABA, leading a digital measurement project at Unilever, and contributing to financial and operational tasks at various firms. Iria holds a Master’s degree in Marketing Management from Universitat Pompeu Fabra and has completed additional studies in Emotional Intelligence and Team Leadership.