Riley Bedingfield

Riley Bedingfield is an experienced media professional currently serving as Associate Media Director at Cactus since August 2025. Prior to this role, Riley accumulated extensive expertise at TRG, advancing through various positions from Brand Media Intern to Media Strategy Supervisor between January 2021 and August 2025. Earlier professional experiences include serving as Creative Director at Roxo, and the Public Relations Manager at Roxo, along with internships in PR and Influencer Marketing at Power Digital Marketing. Riley began the career at Kopari Beauty, holding positions as Sales and Education Specialist and Retail Management Intern, and also worked in Client Services at Rush Cycle Franchise. Riley earned a Bachelor of Science in Strategic Communication (Advertising & PR) from Texas Christian University, completing the degree in 2021.