Caroline Mafessoni

Caroline Mafessoni is a media professional with extensive experience in programmatic media strategies and cross-channel marketing, currently serving as Media Coordinator and previously as Senior Media Analyst at Cadastra since September 2019. Caroline has successfully developed strategies that impact users throughout their journey and has worked with notable clients such as Unilever and Banco Carrefour. Prior roles include Media Analyst Full, focusing on media analysis and operations, and participation in a fast-track internship program that emphasized programmatic media, affiliate marketing, and social ads. Caroline's earlier experience includes positions in strategic communication and event planning with Adequá Comunicação Estratégica, AGERP, and COMGRAD Serviço Social - UFRGS. Caroline holds a degree in Public Relations from the Federal University of Rio Grande do Sul and has completed an academic exchange program at the Universidad Nacional de La Plata.