Les Carter

In his role as Chief Technology Officer, Carter oversees all engineering and lead the development of Cadent's data-driven advertising solutions across cable, broadcast, addressable set-top video, as well as the integration of the 4INFO over-the-top (OTT) and connected TV (CTV) video buying solutions into Cadent's platform.

Prior to this January 2020 appointment, Carter was Vice President of Advertising Engineering at Hulu, where he led technology development for the over-the-top streaming company's advertising solutions. Before Hulu, Carter served as Chief Architect for Cadent, where he led technology strategy, design and implementation for advanced advertising solutions deployed across global MVPDs and their programming partners. Carter began his tenure at Cadent through BlackArrow, acquired by Cadent in 2015, where he built industry-first technologies leading to multiple patents, including Cadent's addressable linear TV solution.

Prior to BlackArrow, Carter held software engineering and architecture roles at companies in the UK and U.S., including TNT UK, Chordiant, acquired by Pega; Siperian, acquired by Informatica; and On Command, acquired by Lodgenet.