Caesars Entertainment
Andy Herrold is an experienced digital marketing professional currently serving as the Director of Ecommerce Digital Analytics at Caesars Entertainment, Inc. since February 2012, where responsibilities include website and app performance analysis, customer journey storytelling, and conversion rate optimization. Previous roles at Caesars encompassed director positions in search and programmatic media, overseeing paid media strategies, ad operations, and managing multi-million dollar budgets. Earlier in the career, Andy held the role of Internet Marketing Manager at Western Creative, Inc., focusing on search engine marketing, display campaigns, and analytics for agency clients. Academic qualifications include a Master of Business Administration from the University of Illinois Urbana-Champaign and a Bachelor of Business Administration in Marketing Management from Eastern Michigan University.
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Caesars Entertainment
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Caesars Entertainment Corporation is a holding company. The Company provides casino-entertainment and hospitality services. The Company's segments include Caesars Entertainment Resort Properties, LLC (CERP), Caesars Growth Partners, LLC (CGP) and Other. The Company's resorts operate primarily under the Harrah's, Caesars and Horseshoe brand names. The Company also owns the London clubs international family of casinos. The Company's facilities include gaming offerings, food and beverage outlets, hotel and convention space, and non-gaming entertainment options. As of July 14, 2017, the Company through its subsidiaries, operates 47 casinos in 13 states and five countries. As of December 31, 2016, CERP owned six casinos in the United States and The LINQ promenade along with leasing Octavius Tower at Caesars Palace Las Vegas (Octavius Tower) to Caesars Entertainment Operating Company (CEOC) and gaming space at The LINQ promenade to CGP.