Andy Herrold

Andy Herrold is an experienced digital marketing professional currently serving as the Director of Ecommerce Digital Analytics at Caesars Entertainment, Inc. since February 2012, where responsibilities include website and app performance analysis, customer journey storytelling, and conversion rate optimization. Previous roles at Caesars encompassed director positions in search and programmatic media, overseeing paid media strategies, ad operations, and managing multi-million dollar budgets. Earlier in the career, Andy held the role of Internet Marketing Manager at Western Creative, Inc., focusing on search engine marketing, display campaigns, and analytics for agency clients. Academic qualifications include a Master of Business Administration from the University of Illinois Urbana-Champaign and a Bachelor of Business Administration in Marketing Management from Eastern Michigan University.