Carlos Galvan Salazar is a seasoned marketing professional with extensive experience in trade marketing and brand management across various sectors. Currently serving as Gerente de mercadotecnia at Cafiver since April 2023, previous roles include Gerente de categorías Mercadotecnia at SuKarne and Gerente de mercadotecnia at LECHE SAN MARCOS, where responsibilities included brand construction and market repositioning strategies. Carlos has also held key positions at reputable companies such as Edelweiss Creamery, Alsea, and Pilgrim's, focusing on product development and marketing coordination. Notably, during a tenure at Nestle S.A., Carlos achieved significant market share and sales growth while leading a team. Academic credentials include a Licentiate degree in Merchandising and Buying Operations from UNITEC and a Licentiate degree in Economics from UAM Iztapalapa.
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