Erin Jeffries

Erin Jeffries has a diverse work experience in marketing, with a focus on campaign management and strategy. Erin worked as a Marketing Campaign Manager at IBM from May 2016 to March 2017. In this role, Erin led cross-functional teams and implemented comprehensive plans to increase product awareness, drive customer retention, and create new opportunities. Erin managed content, digital media, and events, and was responsible for end-to-end campaign management and execution.

Before their role at IBM, Erin served as a Marketing Manager at Lenovo from October 2014 to April 2016. As a team lead, they executed integrated campaigns for a newly acquired portfolio of enterprise servers and storage, with a focus on enhancing customer engagement at various marketing touchpoints such as social media, web, email, and events. Erin also developed impactful and solutions-based content, specifically in areas like Cloud, Big Data, Database, and Hyperconverged solutions.

Prior to Lenovo, Erin gained extensive experience at IBM, where they worked as a PureSystems Business Partner Marketing Manager from August 2004 to September 2014.

Currently, Erin works as the Director of Marketing at Cain Watters & Associates since April 2017, where their responsibilities and accomplishments are not specified.

Erin Jeffries pursued their Master of Business Administration (M.B.A.) degree in Marketing/Marketing Management, General from Texas Tech University - Rawls College of Business. Erin attended the institution from 1999 to 2004.