Natalia Heredia López

Natalia Heredia López has a diverse work experience spanning various roles and industries. Natalia is currently the Insights Center Manager and UX Research Lead at CaixaBank, where they oversee research activities to ensure a customer-centric approach. In previous roles at CaixaBank, they coordinated UX research activities and led the design and research teams to create user-centered banking experiences. Natalia has also held positions as a lecturer at several educational institutions, including ELISAVA Escola Universitària de Disseny i Enginyeria de Barcelona and The Valley Digital Business School, where they taught UX design and innovation. Additionally, they have worked as an Experience Researcher and Designer, co-founding Media Experience Design - Media UX Design, and as a UX Researcher and Service Design Consultant at Latent. Natalia's educational background includes a PhD in Design Research from Universitat de Barcelona, where their thesis focused on interface design and interaction design in the television industry.

Natalia Heredia López completed their Bachelor's degree in Broadcasting at Universitat Pompeu Fabra from 1996 to 2001. Natalia then pursued a Doctor of Philosophy (Ph.D.) in Design-Fine Arts at Universitat de Barcelona from 2008 to 2015. In 2019 to 2020, they enrolled at UPF Barcelona School of Management for a Postgrado in Información y Asesoramiento Financiero, specializing in Banking, Corporate, Finance, and Securities Law. Additionally, they participated in Doctoral studies in Design Research/Fine Arts from 2004 to 2008 at Universitat de Barcelona. Lastly, from 2002 to 2009, Natalia studied at Universitat Politècnica de Catalunya, although the specific degree and field of study are unknown.