Chay W. currently serves as the Marketing Director for The Eggfree Cake Box, overseeing a fast-growing brand with over 200 UK-based stores and 50 kiosks, achieving retail sales exceeding £70 million. Prior to this role, Chay W. worked as a Freelance Consultant at Think UN:LTD, focusing on brand strategy for challenger brands. Previous positions include Marketing/Board Director at Samworth Brothers and Head of Marketing at SCI-MX Nutrition Ltd. Chay W. has also held marketing roles at Dairy Crest, contributing to market-leading brands such as FRijj. Educational background includes a 1st Class BA (Hons) in Marketing Management from Kingston University.
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Cake Box
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The company began its journey in 2008 with one small store. Fast forward to 2022 and we now have 230+ stores nationwide, with many more planned! Here at Cake Box we like to think of each other as family, and our success is because we’ve held on to those values and extended the circle to include our customers. To us the customer is not just somebody who simply buys a cake, we make a cake for somebody’s special occasion. We know that we’re being allowed into that person’s family, via our cake! That’s why each cake is baked and decorated as if it’s a member of one of our families. We pride ourselves in using the finest quality ingredients, and taking the upmost care in the production of our cakes. It is a great honour for us to share our customers’ most important occasions, and we pride ourselves in delivering first-rate customer service as well as delicious and beautiful cakes. All of our products are 100% egg free. The founders of Cake Box follow a strict lacto-vegetarian diet, and that’s how the idea developed for the business. While all of our cakes and products are egg free, you really can’t taste the difference, meaning it’s a safe choice for any party where you’re not sure if guests have egg allergies.
