Wes Wong

Director of Product Design & User Experience at CAKE, A Mad Mobile Company

Wes Wong has an extensive work experience in the design and product management field. Wes began their career as a Graphic Designer at FontShop, where they played a significant role in redesigning the online retail experience. Wes later joined imeem as a Designer before moving on to Thrillcall as a User Experience Designer and Front End Developer, where they led the realignment of the company's website and introduced a user-focused system of product planning.

Wes then worked at Wes Wong Design and Fresh Paint SF as a Principal, handling various design projects. Wes also served as an Experience Designer at yfrog and as a Product Manager at Monkey Inferno.

In 2011, Wes joined Moviepass, where they held multiple roles as a Product Manager, Front End Developer, and UI Designer. Wes was responsible for refining and delivering the value proposition of MoviePass and played a major role in the conceptualization and execution of all desktop and mobile offerings.

Wes then moved on to Crunchyroll, Inc. as the Director of Design, where they led a team of 12 designers and user experience experts. Wes oversaw the delivery of solutions for product iterations, marketing, and new app releases, which included designing for 10-foot experiences in game consoles and other streaming devices. Wes also contributed to the launch of new video channels outside of anime, which eventually pivoted to VRV.

Wes'smost recent position was at CAKE Corporation, where they served as the Director of Product Design & User Experience. Wes led a team of product designers and user researchers, delivering designs for new products and product iterations. Wes influenced the integration of user research and analytics into the product management process and led the rebranding strategy of Leapset to CAKE.

Wes Wong attended San Francisco State University from 2001 to 2004, where they studied Visual Communication. However, no degree information was provided for this period.

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Previous companies

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Timeline

  • Director of Product Design & User Experience

    November, 2014 - present