Cal
Assaf Zimmerman has a strong work experience in financial management and strategy roles. Assaf started their career at Ernst & Young as a Manager in business consulting and audit, where they audited financial statements of various companies. Assaf then joined Klirmark Capital as an Associate, where they analyzed business activity and financial reports of public and privately held companies. Assaf's most recent role was at Cal (Israel Credit Cards), where they held multiple positions including Chief Financial Officer, Director of Finance, Head of Strategy & Business Development, Head of Economics & Analysis Department, and Head of the Finance & Economics Department. In these roles, they were responsible for budget planning and control, financial planning and management, financial risk management, profitability analysis, and building and monitoring budgets. Assaf also played a key role in formulating and implementing the company's strategy and developing relationships with business partners.
Assaf Zimmerman has a solid education history, starting with their Bachelor of Arts degree in Accounting and Economics from Tel Aviv University, which they obtained with the highest honors (summa cum laude) in 2003. Following this, they pursued further education by attending Tel Aviv University again in 2005, where they completed a Certified Public Accountant (CPA) program. In the same year, Assaf Zimmerman also earned a Master of Business Administration (MBA) degree with a specialization in Financial Management from Tel Aviv University.
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Cal
Cal believes that Innovation and Technology are important key success factors in the changing landscape of the Banking and Financial Services industry, as well as in many other aspects of our lives. Cal's approach is that innovation and technology have to serve the business, and not vice versa, i.e. shall eventually provide real value to the customer. Under this approach, Cal has been investing a lot in developing digital solutions, in order to help its customer to get whatever they need, and to get it quickly, personalized, anytime and anywhere. Within the last few years Cal has launched several award winning digital solutions, some are based on self-developments where others have been implemented via cooperation with 3rd party technology vendors, startups and entrepreneurs. Cal strongly believes in Open Innovation and is constantly seeking for new ideas, technologies and collaborations, to enable us to fulfil our vision and our customer centric approach.