Keshet Deutsch

Keshet Deutsch is a UX Designer at Cal (Israel Credit Cards) since January 2022, focused on creating user-centered designs and prototypes through research-driven methodologies. Prior experience includes a role as UI&UX designer at Studio Reut Tucker, where Keshet developed user experiences and conducted marketing research from concept to final product. Previous positions also include serving as a Book Seller at Steimatzky, where customer engagement and book knowledge were paramount, and working as an IT Support Technician at both Mataf and the Israel Defense Forces, handling technical issues and system maintenance. Keshet holds a degree in Media Design from Shenkar and has pursued additional training in UX design.