Cal
Ravit Lifschitz worked as a Marketing Chief of Staff at Cal (Israel Credit Cards) starting in November 2019. Prior to that, they held the position of Marketing Communication Manager at the same company from November 2005. Before joining Cal, they were a Supervisor at Reuveni Pridan IPG from July 2004 to October 2005. Additionally, they worked as a Senior Account Manager at Gitam BBDO from January 2002 to June 2004.
Ravit Lifschitz obtained a Bachelor's degree in Business, Management, and Marketing from The College of Management Academic Studies. Ravit completed this degree between the years 1996 and 1999.
This person is not in any teams
This person is not in any offices
Cal
Cal believes that Innovation and Technology are important key success factors in the changing landscape of the Banking and Financial Services industry, as well as in many other aspects of our lives. Cal's approach is that innovation and technology have to serve the business, and not vice versa, i.e. shall eventually provide real value to the customer. Under this approach, Cal has been investing a lot in developing digital solutions, in order to help its customer to get whatever they need, and to get it quickly, personalized, anytime and anywhere. Within the last few years Cal has launched several award winning digital solutions, some are based on self-developments where others have been implemented via cooperation with 3rd party technology vendors, startups and entrepreneurs. Cal strongly believes in Open Innovation and is constantly seeking for new ideas, technologies and collaborations, to enable us to fulfil our vision and our customer centric approach.