Cal- Leading in digital financial technologies
Cal believes that Innovation and Technology are important key success factors in the changing landscape of the Banking and Financial Services industry, as well as in many other aspects of our lives. Cal's approach is that innovation and technology have to serve the business, and not vice versa, i.e. shall eventually provide real value to the customer. Under this approach, Cal has been investing a lot in developing digital solutions, in order to help its customer to get whatever they need, and to get it quickly, personalized, anytime and anywhere. Within the last few years Cal has launched several award winning digital solutions, some are based on self-developments where others have been implemented via cooperation with 3rd party technology vendors, startups and entrepreneurs. Cal strongly believes in Open Innovation and is constantly seeking for new ideas, technologies and collaborations, to enable us to fulfil our vision and our customer centric approach.
Cal issues and clears leading global brand credit cards: Visa, MasterCard and Diners Club (marketed exclusively by Cal) and pro¬vides non-bank credit to its customers. Since 2012, the company also clears IsraCard. Cal employs over 1,500 employees in its Givatayim, Ashdod and Modi’in Illit offices, who provide financial solutions and professionally service over 2 million cardhold¬ers and tens of thousands of businesses. The com¬pany is owned by Israel Discount Bank (72%) and First International Bank of Israel (28%).
What’s Good for Me - Vision and Financial Solutions
Cal strives to responsibly and pleasurably realize its customers’ dreams, needs and desires, anytime, anywhere. In accord with this vision, the company offers its customers a wide array of financial tools and non-banking credit products. In line with this approach that puts the customer at the center, Cal implemented a customer-focused organizational infrastructure, in order to provide comprehensive services to all customer sectors.

Banking

Credit

Cal (Israel Credit Cards)

Levy Halevy

Tuvi Grisaro

Sarit Garmiza

Noga Grinberger

Neria Shimon

Calanit Dym

Vered Goldman Gdalia

Rafael Babachanov

Monira Sarne

Galit A.

Efrat Koren

Aline Nahoom

Adi Givony

Yosi Saadia

Nir Amiram

Gustavo Fridman

Ravit Lifschitz

Amir Goldberg Kidon

Efrat Snir

Tal Mizrahi

Naama Gutraeman

Lidar Rahav

Michael Buryak

Hila Perelmuter - Azar

Yair Weiss

Matan Philipson

Erez Peled

Reshef Efraim

Ifat Arad Wieder

Galit Shmuel

Shelly Bechor Sokolic

Neta Dror

Meirav Neeman

Matan Laufer

Einat Gelbart Silverman

Shaul Mizrahi

Assaf Zimmerman

The Product Management and Development team at Cal is responsible for driving the innovation and execution of digital financial solutions that enhance customer experiences. This multidisciplinary team collaborates to define product strategies, oversee development processes, and ensure alignment with market needs, leveraging both in-house expertise and partnerships with technology vendors. By prioritizing customer-centric design and agile methodologies, they aim to deliver cutting-edge credit card products and services that meet the evolving needs of users in the digital finance landscape.

Product Management and Development

Data Analysis and Engineering

Leadership Team

Product Management and Development

About

Team members

Other teams at Cal (Israel Credit Cards)

Data Analysis and Engineering

Leadership Team