Claire Primo

Claire Primo is a seasoned professional in user experience design and digital product optimization, currently serving as the Director of Digital Product & Experience Optimization at Caleres, Inc., a position held since March 2021. Claire's career includes roles such as Senior Manager of User Experience Design and Research and UX Manager at Caleres, Inc. Additionally, Claire contributes to Missouri State University as a Design Thinking Advisory Board Member. Previous experience includes significant positions at Bayer as Senior UX Architect, freelancing as a User Experience Specialist, and working at Bloomfire as Lead User Experience Designer. Claire's design journey began with a Bachelor's degree in Industrial & Interaction Design from Syracuse University, complemented by experience in various design roles at companies like THE MEME, Pensa, and The Advisory Board Company.