María Fernanda González Estrada has a diverse work experience in the field of digital marketing. María Fernanda started their career as an intern at Augen Optics in the Marketing Department in 2011. From there, they moved on to work as a Marketing and Event Coordinator at Baja Seafood Expo A.C., where they managed booth sales, exhibitor attendance, and supplier coordination.
In 2012, María worked as a Community Manager at Information Planet. María Fernanda then gained experience as a Senior Buyer at Bolsas y Maletas de Ensenada, where they were responsible for purchasing from suppliers and handling import-export operations.
María continued to develop their skills in digital marketing, holding positions such as a Digital Marketing Intern at Inka Marketing Estratégico 360° and a Digital Marketing Specialist at Pronto Products Co. María Fernanda'sresponsibilities included e-commerce administration, managing the Amazon buying page, and handling social media.
María Fernanda'smost recent position was as the Head of Online Marketing at Caliente Interactive, starting in 2016. In this role, they were responsible for affiliate campaigns, acquisition and performance campaigns, paid campaigns, tracking and optimizing digital campaigns, and working with digital media partners.
Overall, María Fernanda González Estrada has a strong background in digital marketing, with experience in various roles and responsibilities.
María Fernanda González Estrada has a diverse education history. In 2008, they began their studies at CETYS Universidad, where they completed a bachelor's degree in Business Administration, with a focus on Marketing, in 2012. During this time, they also enrolled at City University of Seattle, graduating with a Bachelor of Science degree in Business Administration in 2012.
In 2012, María Fernanda participated in a study abroad program at ESSCA, where they focused on Business/Commerce. Following this, in 2014, they pursued a master's degree in Digital Business at EAE Business School, which they completed in 2015. Additionally, during 2014-2015, they also pursued a Master of Business Administration (MBA) at Universidad Camilo José Cela.
Aside from formal degree programs, María Fernanda González Estrada engaged in further educational opportunities. In 2014, they completed a diploma in Digital Design at Centro de Estudios Universitarios Xochicalco. María Fernanda also participated in a Google Partners class, although the specific details and duration are unknown.
Overall, María Fernanda possesses a well-rounded education, covering various disciplines and industries that have contributed to their knowledge and skills.
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