Annika Baumeier

Annika Baumeier currently serves as the Head of Online Marketing at Eppendorf, where leadership is provided to a global team focused on various online marketing channels, including SEA, Display, Social Media, E-Mail, and SEO. With previous experience as Head of Brand, Communication & Digital at Amplifon, responsibility included full funnel marketing strategy and campaign planning. Annika began the career in online marketing consulting at ShopStrategen ECC GmbH and has developed a solid foundation through various roles, including technical and disciplinary leadership positions. Annika holds a Master of Arts in Management & Entrepreneurship from Leuphana University of Lüneburg, focusing on Business Development.