CALIFORNIA ASSOCIATION OF MUSEUMS
Rochelle Kuan Hoffman is an experienced professional in community engagement and education, currently serving as the Community Engagement Director and previously as the Volunteer and Outreach Coordinator at Food ED since June 2023. Rochelle has been a Program Manager at the California Association of Museums since February 2022 and worked at the Natural History Museum of Los Angeles County from June 2014 to August 2021 in various educational roles, including Education Specialist, Adventures in Nature Camp Instructor, Mobile Museum Educator, and Camp Counselor. Additional experience includes roles as a Special Events Assistant at Found Animals Foundation, Inc. and Academic Tutor/Early Childhood Educator at iFocus Academy. Rochelle holds a Bachelor of Arts in Cultural Anthropology from UC Irvine.
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CALIFORNIA ASSOCIATION OF MUSEUMS
CAM’s vision is “Stronger Museums for a Stronger California”. Our role in realizing this vision is to unify and strengthen California museums to expand their collective impact. To support the success of California museums and their communities, our key programs and services include: professional development programs, including an annual conference and regional workshops that address best practices and trends; an electronic newsletter, CAM e-News, which is distributed every two weeks to thousands of subscribers; studies and reports; an active advocacy program that monitors legislation and spearheads strategic initiatives to support funding sources; and special initiatives that provide leadership in important issues affecting the field. Our institutional members are located in over 50 of the state’s 58 counties and range in size, scope, and discipline. They include historical societies, cultural centers, art museums, botanical gardens, science centers, tribal museums, zoos, aquariums, and children’s museums. We work collaboratively with many statewide and national partners to achieve shared goals, including the California Arts Council, California State Parks, the California Council for the Humanities, the California State Library, the California Preservation Program, Exhibit Envoy, the Western Museums Association, the American Association of Museums, and the Association for State and Local History.