Traci Ward

Chief Marketing Officer at California Dental Association

Traci Ward has extensive experience in marketing and advertising. Traci is currently the Chief Marketing Officer at the California Dental Association, where they previously held the position of Vice President of Marketing. Prior to that, they served as the Vice President of Marketing for TDIC - The Dentists Insurance Company. In 2016, Traci joined TDSC - The Dentists Supply Company as the Director of Marketing and was later promoted to Vice President of Marketing. Earlier in their career, they worked at Visit California as the Senior Director of Consumer Marketing, managing a team and a $75M consumer marketing budget. Traci also has experience in the tourism industry from their time at the Arizona Office of Tourism and in media planning and buying from their role at Media Buying Services. Traci began their career as a Sales Assistant at Phoenix International Raceway.

Traci Ward obtained their Bachelor of Science degree in Marketing, with a focus on Supply Chain Management, from Arizona State University in the years 1998 to 2002. Following this, they pursued a Master of Business Administration (MBA) at the W. P. Carey School of Business at Arizona State University from 2008 to 2009, specializing in Business Administration and Management.

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Timeline

  • Chief Marketing Officer

    January, 2023 - present

  • Vice President Marketing

    October, 2020